Hallertau, a West Auckland brewery, needed to grow its brand presence and e-commerce performance without an in-house digital team.
We’ve been working with the legends at Hallertau Brewery for four years now, and it’s fair to say we’re more than just their agency – we’re part of the team. Based in Auckland, Hallertau is a craft brewery and hospitality brand known for good beer, great venues, and an even better vibe. From the get-go, our goal was simple: help them show up online the same way they do in real life – warm, local, premium, and a little bit cheeky.
We’ve built Hallertau’s brand (and following) by creating content that connects, not just sells. Even from Wellington, we’ve kept their feed consistent and full of personality — editing, writing, and scheduling everything they capture on-site. We’ve helped them celebrate their venues, team culture, and brews while driving serious results through smarter e-commerce campaigns, digital gift cards, automated lead gen, and high-performing EDMs. The result? Hallertau’s best online year yet.
Building the Brand (and the Following)
Over the years, we’ve crafted a social media strategy that doesn’t just sell beer – it builds connection. We’ve helped Hallertau celebrate their venues, spotlight their team culture, promote events, and share the stories behind their brews.
While we're not able to produce content on the ground ourselves (our HQ is in Wellington, not West Auckland), we work closely with Hallertau to brief them on exactly what to capture. They send us the goods – raw video, photos, behind-the-scenes snippets – and from there, we edit the footage, write all the social media copy, and make sure every post is perfectly Hallertau.
That means content that’s on-brand, engaging, and full of personality – and a feed that’s consistently scheduled and active, without them having to stress.
Making E-commerce Work Harder
Alongside social, we’ve been deep in the e-commerce strategy too. 2024 was Hallertau’s best ever year for online sales – despite a pretty tough economic climate. Here’s what helped:
We built the Events landing page to rank for venue hire search terms – now it pulls consistent traffic, especially in the lead-up to Christmas.
We set up lead gen automation with downloadable event packs, bringing in warm enquiries.
We introduced digital gift cards, creating a new stream of sales around key gifting moments.
We shook up the Black Friday playbook, launching an early gift card promotion that cut through the noise and simplified purchase decisions.
We kept the momentum going through December, with high-performing content and email campaigns timed for peak gifting season.
And the big win? Hallertau’s conversion rate increased by 39% in 2024.
EDMs That Actually Convert
We also manage Hallertau’s EDMs from end to end – planning, building, testing, and sending.
Our A/B testing helps us refine everything from subject lines to send times, and we’re constantly tweaking for better performance.
Last year, 31% of e-commerce revenue came directly from EDMs. We’ll drink to that!
39%
increase in post engagements
46%
increase in online revenue
A Partnership That Works
Hallertau might be in Auckland and we’re based in Wellington, but distance has never been an issue. With clear communication, collaborative content workflows, and a shared understanding of their brand voice, we’ve built a seamless system. They brief us on what’s coming up and what they need to promote – we take care of the strategy, editing, writing, and posting.
It’s a partnership built on trust, consistency, and the occasional beer emoji.
