If you’ve been thinking about becoming a UGC creator but you’re wondering “can I become a UGC creator without any followers?” you’ve come to the right place.
(If you’re still wondering what UGC is, you’re probably better off starting with this post here.)
Let's start by immediately busting that myth. You do NOT need loads of followers to become a UGC creator. Not having loads of followers may even work in your favour. We’ll get into that in a minute.
UGC is not about having followers or dramatically increasing a brand’s reach. The clue is in the name “User Generated Content”. It’s all about content! If you have excellent content creation skills (aka you know how to make engaging videos or take beautiful pictures) that’s all you need!
If brands want to work with someone who has a lot of followers, they will look for an influencer. An influencer is someone who already has an established following and who can increase their reach. A UGC creator on the other hand doesn’t need a following. Their job is to create UGC-style content that the brand can utilise on its own channels.
If you don’t have a following, this could actually be a good thing! When a brand works with an influencer, they have to carefully consider how the reputation of that influencer could impact their brand. If they work with someone who doesn’t have much of an online presence, this stops being an issue!
So how do you become a UGC creator and start getting UGC work? There are a number of options.
1. Start creating content and posting it for fun. Tag the brands you love and you might just have one of them reach out to you for more! This will also help you to build a bit of a portfolio of work.
2. Start reaching out to brands. Don’t let imposter syndrome hold you back! Send direct messages or emails to the brands that you’re interested in working with. Include a link to your portfolio of posts so they know what you’re capable of creating for them. Make sure you are clear about your rates. UGC creation isn’t a silly little walk in the park - it’s a real job and you deserve to be paid for it!
3. Reach out to digital marketing agencies and ask if you could be put on their database. That way, when their clients ask to be connected with UGC creators, they will already have your information on hand! Actually, maybe you’d like to join OUR UGC creator database right now. You can submit your request to join here.
How amazing is that! There’s a whole new source of income at your very fingertips (assuming you’re holding your phone right now). It’s never been easier to become a UGC creator. Dive in and get started!
