Varicose veins don’t discriminate by age, location, or lifestyle—but for many Kiwis, treatment has long felt out of reach. Most people believe surgery is the only option, often costing thousands of dollars.
Simply Veins set out to change that. As a disruptor in the space, they offer affordable, non-surgical varicose vein treatment led by nurses and performed by an experienced varicose vein surgeon. Their clinics operate across the country, making vein care accessible even for those without health insurance.
Sea Digital was engaged to raise awareness, increase organic visibility, and drive more bookings.
We kicked things off with a full digital diagnostic, analysing performance gaps, technical issues, and keyword opportunities. Our goal: improve organic visibility and make Simply Veins the go-to answer for anyone Googling “varicose veins NZ”—especially those searching with cost-related queries.
Deep-dive SEO audit – Benchmarked Simply Veins against competitors, uncovering technical issues, poor indexing, and missing content opportunities.
GA4 tracking implementation – Connected third-party booking forms and set up GA4 goals to properly track enquiry conversions.
Local SEO lift – Developed optimised location pages for each clinic site (Auckland, Christchurch, Queenstown, Napier), significantly increasing local search visibility.
Keyword-first content strategy – Created a dedicated FAQ page targeting top search questions like “How much does varicose vein treatment cost?”
Schema + structured data – Implemented Q&A and LocalBusiness schema to make key information more visible in search results.
Onpage optimisation – Rewrote page titles, descriptions, and content to own the “affordable varicose vein treatment” space—especially targeting price transparency, which no competitor was doing.
Performance optimisation – Introduced a CDN (Content Delivery Network) to improve site speed and boost user experience.
58%
increase in online enquiries
126%
growth in organic website sessions YOY
After one year of consistent SEO work, Simply Veins saw a significant uplift across all key metrics:
+350% increase in YOY organic search impressions
+58% growth in organic website sessions YOY
+56% increase in total website traffic
+126% more booking enquiries
Not only are more people discovering Simply Veins online, but they’re also taking action—booking consults, showing up to clinic days, and spreading the word that you don’t need surgery (or insurance) to get relief.
SEO wasn’t just about ranking higher—it was about re-educating the public, breaking down cost misconceptions, and making vein treatment feel accessible and local. With a clear value proposition and strategic content structure, Simply Veins now owns the search conversation around affordable varicose vein care in NZ.
